Simone Legno was born in Rome, where he founded his new media design company Vianet. At Vianet, he works as Creative Director and takes care of illustration, design for print advertising, and new media design. He recently moved to Los Angeles to create his own Tokidoki apparel brand. His clients include MTV Italia, MTV Asia, Telecom Italia, John Galliano, Central Narcotics Bureau of Singapore, Renault, and many more. At present, he is developing the website for Daniel Libeskind, the master planner and architect of the new World Trade Center.

Simone’s work has been selected as a finalist of the Flashforward Film Festival three times running and his studio won the People’s Choice award in 2003 with their BenQ work.